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Just Because They Downloaded Your Infographic Doesn’t Mean They Want To Buy Your Product

Content Marketing Works. An effective Content Marketing Strategy, implemented well, delivers more quality leads, higher conversion rates, and better (lower) blended cost-per-lead than traditional means. I see the metrics with every customer I work with, every Marketing Exec that I talk to at InfluenceHR, and with every vendor that gives me a briefing. Before Marketing […]

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Content Selling Arrives in B2B HR Technology

I’ve been involved in some very successful Marketing and Sales efforts (read Revenue) for B2B HR Technology in both the SMB and Enterprise segments.  In every one of those successes we believed that marketing and sales needed to be looked at as one thing.  More like a continuum and less like two processes.  In today’s […]

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Lead and Demand Generation For HR Technology

It’s the time of year where the rubber hits the road when it comes to your business plan.  Budget and planning time.  Marketing and Sales planning isn’t just about an expense budget.  It’s about planning what it will take to hit your revenue goals.  At some point the conversation inevitably leads to lead/demand generation. Demand […]

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Sponsors Throw Down B2B and HCM Knowledge at InfluenceHR NY

InfluenceHR NY is happening on Monday. In addition to The Starr Conspiracy and Influitive, we have some innovative sponsors bringing expertise to the event, including DoubleDutch, Human Resource Executive Magazine®, and ReTargeter. Today’s organizations need perspectives from all kinds of companies — ones that know the marketing and ones that know the buyer. Oh, and if […]

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InfluenceHR Guest Post: Why Your Customers – Not Your Product or Marketing – Will Make You Stand Out to HCM Buyers

In my conversations with one of our InfluenceHR sponsors, Influitive, their CEO, Mark Organ and VP of Marketing, Jim Williams, have proven to be passionate not just about their Advocacy Marketing Platform and approach, but about it’s natural fit for anyone selling to the HCM Buyer.  Buyer research that I’ve done supports this.  Psychographic data […]

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Can HR Tech Vendors Bring Brand and Demand Efforts Together? Steve Smith Will Discuss How at InfluenceHR

There are two reasons why Steve Smith, Partner at The Starr Conspiracy, is going to talk about content marketing at InfluenceHR in New York City on October 28: 1) Because after the inaugural InfluenceHR in San Francisco many of you asked to hear more about content marketing. What’s working, what to avoid, and what, if […]

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InfluenceHR NY Sessions Take Agile Marketing to a New Level

One of my favorite things to share is when we’ve got new additions to our agenda. InfluenceHR New York is bringing actionable insight from today’s leading companies and bringing it front and center. Take a look at, JUST SOME OF, the panelists and speakers who are going to share the expertise they bring to work […]

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Don’t Miss Your Chance: InfluenceHR Early Bird Discount Ends Aug. 31

InfluenceHR New York is going to be an amazing marketing event that would make Madison Avenue proud. We have game-changing speakers, with actionable insight from companies transforming marketing every day, including Influitive, The Starr Conspiracy, HireVue, Symbolist, and Modern Survey. But if you haven’t signed up, you need to soon: The Early Bird discount expires […]

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B2B and HCM Sponsors Heading to the Big Apple for InfluenceHR New York

The sponsors are lining up for InfluenceHR New York. We’re happy to announce that The Starr Conspiracy and Influitive will be participating in October’s event. When you think about marketing savvy, you have to gain insight from all the companies that are setting the trends. One perspective isn’t enough. The Starr Conspiracy helps companies identify […]

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InfluenceHR: We’re Going To Continue This Conversation

  On Monday, May 13 just over 100 Executives from the HR Service and Technology space got together in San Francisco for the inaugural InfluenceHR Symposium. I created the event based on continued questions from many of the Executives that ended up being in the room.  They were asking for access to real actionable content […]

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