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InfluenceHR: We’re Going To Continue This Conversation

Posted on 05/16/2013 by in Branding, HR Tech, Human Capital, influence, influencehr, innovation, Marketing, marketing strategy, Uncategorized

  On Monday, May 13 just over 100 Executives from the HR Service and Technology space got together in San Francisco for the inaugural InfluenceHR Symposium. I created the event based on continued questions from many of the Executives that ended up being in the room.  They were asking for access to real actionable content [...]

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ReTargeter and InfluenceHR Are Pushing Companies to Find the Right Audience

Posted on 04/02/2013 by in Branding, Differentation, Enterprise 2.0, HR Tech, Human Capital, influencehr, Marketing, marketing strategy

Companies have never had more opportunities to target the right audience than today. Marketing doesn’t have to be a shotgun approach, hoping your message hits someone who will listen. Instead, you can target with laser focus to market to the right people. That’s what ReTargeter helps people do. I’m happy to say that ReTargeter, a [...]

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The KeyNote Alone Is Worth The Trip To InfluenceHR

Posted on 03/04/2013 by in #hrwins, Branding, CRM, Differentation, HR Tech, influencehr, Marketing, marketing strategy, Uncategorized

  I’m so excited about the KeyNote presentation we’ve secured for InfluenceHR. Mark Organ is the person credited with creating marketing automation.  He was the founding CEO of Eloqua and disrupted the B2B market, putting the technology and the concepts we all manage to today on the map.  He has agreed to talk to us about [...]

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One of These Things Is Not Like The Others, But They All Look The Same

Posted on 11/09/2012 by in #hrwins, Branding, Differentation, HR Tech, Human Capital, Uncategorized

As I went through the #hrwins process this year, looking at more than 120 HR Tech Vendors, the lack of differentiation within and even across segments was incredible to me.   It’s still a huge challenge in our space.  Vendors need to get better at differentiation, but what the market needs is HONEST DIFFERENTIATION.  Let me [...]

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#hrwins Trend Report: HR Tech Innovators Target Middle Sized Businesses

Posted on 10/23/2012 by in #hrwins, Analytics, Branding, Cloud Computing, Collaboration, Consumerization, CRM, Employee Engagement, Employee Incentives, Employee Referral Programs, Employer Brand, Enterprise 2.0, Gamification, HR Tech, Human Capital, innovation, Mobile, Payroll, Performance Management, SMB, Social Brand, social media, Talent Management, Talent Sourcing, trade shows, Uncategorized, user adoption, Work Management

One of the most interesting trends to unveil itself through this year’s #hrwins process has been the number of HR Technology companies that are now getting real traction for their solutions at companies with under 5,000 employees – or what is traditionally called the Small and Medium Business segment (SMB).  For the sake of this [...]

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2012 #hrwins HR Companies To Watch Vendor Report: RiseSmart

Posted on 10/17/2012 by in #hrwins, BPO, Branding, Company Culture, CRM, Employee Transition, Employer Brand, Enterprise 2.0, HR Tech, HRO, Human Capital, innovation, Mobile, Outplacement, social media, Talent Management, Uncategorized

  Employee Transition.  Outplacement.  Reductions In Force Support.  Whatever you call it, it’s the part of the Talent Lifecycle that we don’t like to dwell on, however it’s something that has been on the rise through good times and bad.  The US Bureau of Labor Statistics (BLS)reported that since 1996 the number of layoffs of [...]

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2012 #hrwins HR Companies To Watch Vendor Report: SmashFly

Posted on 10/15/2012 by in #hrwins, Analytics, Branding, CRM, Employee Engagement, Employer Brand, Enterprise 2.0, HR Tech, Human Capital, innovation, Mobile, Social Brand, social media, Talent Management, Talent Sourcing, Uncategorized

Recruitment is Branding. Recruitment is Marketing. Recruitment is Sales…. and so it goes. This is a conversation that has been evolving for over 20 years. Of course there are nuances to Recruitment that differentiate it from corporate branding, marketing, or sales, but at its core the analogy has stood up to the test of time. [...]

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2012 #hrwins HR Companies To Watch Vendor Report: thegoodjobs.com

Posted on 10/11/2012 by in #hrwins, Branding, Company Culture, Consumerization, Differentation, Employee Engagement, Employee Incentives, Employee Referral Programs, Employer Brand, Gamification, HR Tech, Human Capital, innovation, Social Brand, Talent Sourcing, Uncategorized

Culture.  The HR Technology market is filled with vendors attempting to quantify it for Employers via cumbersome survey instruments.  Once quantified, the idea is that it can then be leveraged to match employees that fit best, and the result is an employee will be more engaged, more productive, and stay with you longer. No one [...]

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2012 #hrwins HR Companies To Watch Vendor Report: iMomentous

Posted on 10/10/2012 by in #hrwins, Branding, Cloud Computing, Employee Engagement, Employee Referral Programs, Enterprise 2.0, HR Tech, Human Capital, innovation, Mobile, Performance Management, Social Brand, social media, Talent Management, Talent Sourcing, Uncategorized, user adoption

  Mobile.  It’s more than a trend.  When you look at the statistics on Mobile adoption and usage it’s staggering.  It looks like mobile is the future.  When you look globally, even more so. You’ve probably heard many of the stats about mobile becoming the computing platform of the future.  It gets summed up nicely [...]

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#hrwins HR Companies To Watch Vendor Report: Talemetry (Talent Technology Corp)

Posted on 10/08/2012 by in #hrwins, Branding, Cloud Computing, Employee Engagement, Enterprise 2.0, HR Tech, Human Capital, innovation, social media, Talent Management, Uncategorized

  In companies with more than 1,000 employees implementing Social Recruiting technology can be a challenge.  The legacy Talent Management and HR Systems have never been strong for sourcing Talent and the rapid growth of Social Recruiting has painfully amplified this weakness over the last few years. Enter Talent Technology Corporation (TTC) and their Talemetry [...]

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