Companies have never had more opportunities to target the right audience than today. Marketing doesn’t have to be a shotgun approach, hoping your message hits someone who will listen. Instead, you can target with laser focus to market to the right people. That’s what ReTargeter helps people do. I’m happy to say that ReTargeter, a [...]
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The KeyNote Alone Is Worth The Trip To InfluenceHR
I’m so excited about the KeyNote presentation we’ve secured for InfluenceHR. Mark Organ is the person credited with creating marketing automation. He was the founding CEO of Eloqua and disrupted the B2B market, putting the technology and the concepts we all manage to today on the map. He has agreed to talk to us about [...]
Introducing InfluenceHR: One Day to Transform Your Marketing Strategy
I’m really excited to announce something we’ve been working on for months. Last fall numerous Executives at vendors started asking me if there was a place where they could learn about marketing strategies and tactics that were working and that were specific to HCM. What trends were going to impact HCM Marketing in the near [...]
#hrwins Trend Report: Are New Video Interviewing Tech Firms a Day Late and A Dollar Short?
One of the trends that emerged through the 120+ #hrwins briefings was the emergence of so many video interviewing solutions. Three years ago there were 2 or 3 vendors to speak of. Today there are at least 10 firms providing video interviewing capabilities to the marketplace. New ones are still popping up on our radar. [...]
One of These Things Is Not Like The Others, But They All Look The Same
As I went through the #hrwins process this year, looking at more than 120 HR Tech Vendors, the lack of differentiation within and even across segments was incredible to me. It’s still a huge challenge in our space. Vendors need to get better at differentiation, but what the market needs is HONEST DIFFERENTIATION. Let me [...]
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On The Radio
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#hrwins Trend Report: Are New Video Interviewing Tech Firms a Day Late and A Dollar Short?