LAROCQUE services have been designed expressly for Vendors serving the Human Capital Management Technology and Services market.  Our services span the spectrum of Marketing and Sales.  We drive differentiation and revenue results with and for our clients, and have the ability to execute against the plans we advise.  LAROCQUE leverages decades of experience with hundreds of HCM Brands.  We’ve seen just about every marketing and sales challenge in the HCM space.

We offer four distinct lines of service, which address issues for vendors of all sizes in HCM Technology and Service:

#GoToMarket:  We’ve launched some of the leading brands in the HCM Market.  Whether your product is new or in the market today, we will help you differentiate.

#ProductPositioning:  Differentiating your product at every touchpoint.

#SalesStrategy:  Strategies and Plans used by Market Leading HCM Vendors

#BrandPerformance: We measure your brand perception in comparison to your competition and then help you increase your brand effectiveness across multiple dimensions.


Schedule a 10 minute briefing and 20 minute product demonstration to get some valuable instant feedback for you and your product.