Tag Archives: brand

Just Because They Downloaded Your Infographic Doesn’t Mean They Want To Buy Your Product

Content Marketing Works. An effective Content Marketing Strategy, implemented well, delivers more quality leads, higher conversion rates, and better (lower) blended cost-per-lead than traditional means. I see the metrics with every customer I work with, every Marketing Exec that I talk to at InfluenceHR, and with every vendor that gives me a briefing. Before Marketing […]

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Lead and Demand Generation For HR Technology

It’s the time of year where the rubber hits the road when it comes to your business plan.  Budget and planning time.  Marketing and Sales planning isn’t just about an expense budget.  It’s about planning what it will take to hit your revenue goals.  At some point the conversation inevitably leads to lead/demand generation. Demand […]

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Sponsors Throw Down B2B and HCM Knowledge at InfluenceHR NY

InfluenceHR NY is happening on Monday. In addition to The Starr Conspiracy and Influitive, we have some innovative sponsors bringing expertise to the event, including DoubleDutch, Human Resource Executive Magazine®, and ReTargeter. Today’s organizations need perspectives from all kinds of companies — ones that know the marketing and ones that know the buyer. Oh, and if […]

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InfluenceHR NY Sessions Take Agile Marketing to a New Level

One of my favorite things to share is when we’ve got new additions to our agenda. InfluenceHR New York is bringing actionable insight from today’s leading companies and bringing it front and center. Take a look at, JUST SOME OF, the panelists and speakers who are going to share the expertise they bring to work […]

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Don’t Miss Your Chance: InfluenceHR Early Bird Discount Ends Aug. 31

InfluenceHR New York is going to be an amazing marketing event that would make Madison Avenue proud. We have game-changing speakers, with actionable insight from companies transforming marketing every day, including Influitive, The Starr Conspiracy, HireVue, Symbolist, and Modern Survey. But if you haven’t signed up, you need to soon: The Early Bird discount expires […]

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B2B and HCM Sponsors Heading to the Big Apple for InfluenceHR New York

The sponsors are lining up for InfluenceHR New York. We’re happy to announce that The Starr Conspiracy and Influitive will be participating in October’s event. When you think about marketing savvy, you have to gain insight from all the companies that are setting the trends. One perspective isn’t enough. The Starr Conspiracy helps companies identify […]

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InfluenceHR: No One Knows Secrets Better Than The Starr Conspiracy

When we say that InfluenceHR is going to spend one day unveiling the secrets of HCM marketing, we know you’re expecting actionable advice that can reshape your strategy. The Starr Conspiracy is making those secrets yours for the taking. With more than 10 years of expertise in the HCM industry, The Starr Conspiracy is underwriting […]

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2012 #hrwins HR Companies To Watch Vendor Report: RiseSmart

  Employee Transition.  Outplacement.  Reductions In Force Support.  Whatever you call it, it’s the part of the Talent Lifecycle that we don’t like to dwell on, however it’s something that has been on the rise through good times and bad.  The US Bureau of Labor Statistics (BLS)reported that since 1996 the number of layoffs of […]

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2012 #hrwins HR Companies To Watch Vendor Report: SmashFly

Recruitment is Branding. Recruitment is Marketing. Recruitment is Sales…. and so it goes. This is a conversation that has been evolving for over 20 years. Of course there are nuances to Recruitment that differentiate it from corporate branding, marketing, or sales, but at its core the analogy has stood up to the test of time. […]

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2012 #hrwins HR Companies To Watch Vendor Report: iMomentous

  Mobile.  It’s more than a trend.  When you look at the statistics on Mobile adoption and usage it’s staggering.  It looks like mobile is the future.  When you look globally, even more so. You’ve probably heard many of the stats about mobile becoming the computing platform of the future.  It gets summed up nicely […]

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