Tag Archives: branding

InfluenceHR: We’re Going To Continue This Conversation

Posted on 05/16/2013 by in Branding, HR Tech, Human Capital, influence, influencehr, innovation, Marketing, marketing strategy, Uncategorized

  On Monday, May 13 just over 100 Executives from the HR Service and Technology space got together in San Francisco for the inaugural InfluenceHR Symposium. I created the event based on continued questions from many of the Executives that ended up being in the room.  They were asking for access to real actionable content [...]

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InfluenceHR: No One Knows Secrets Better Than The Starr Conspiracy

Posted on 04/18/2013 by in HR Tech, Human Capital, influencehr, innovation, Marketing, marketing strategy, Uncategorized

When we say that InfluenceHR is going to spend one day unveiling the secrets of HCM marketing, we know you’re expecting actionable advice that can reshape your strategy. The Starr Conspiracy is making those secrets yours for the taking. With more than 10 years of expertise in the HCM industry, The Starr Conspiracy is underwriting [...]

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ReTargeter and InfluenceHR Are Pushing Companies to Find the Right Audience

Posted on 04/02/2013 by in Branding, Differentation, Enterprise 2.0, HR Tech, Human Capital, influencehr, Marketing, marketing strategy

Companies have never had more opportunities to target the right audience than today. Marketing doesn’t have to be a shotgun approach, hoping your message hits someone who will listen. Instead, you can target with laser focus to market to the right people. That’s what ReTargeter helps people do. I’m happy to say that ReTargeter, a [...]

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2012 #hrwins HR Companies To Watch Vendor Report: SkillSurvey

Posted on 10/25/2012 by in #hrwins, Assessments, Cloud Computing, Company Culture, Employee Engagement, Employee Referral Programs, Employer Brand, Enterprise 2.0, HR Tech, Human Capital, innovation, Talent Management, Talent Sourcing, Uncategorized

Quality.  When it comes to Talent Acquisition, achieving a consistent Quality of Hire is like the quest for the Holy Grail.  Whether it’s more like the folklore and tales of old or more like the Monty Python version – I leave that up to you and your personal  experience. Quality of Hire is dependent on [...]

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#hrwins Trend Report: HR Tech Innovators Target Middle Sized Businesses

Posted on 10/23/2012 by in #hrwins, Analytics, Branding, Cloud Computing, Collaboration, Consumerization, CRM, Employee Engagement, Employee Incentives, Employee Referral Programs, Employer Brand, Enterprise 2.0, Gamification, HR Tech, Human Capital, innovation, Mobile, Payroll, Performance Management, SMB, Social Brand, social media, Talent Management, Talent Sourcing, trade shows, Uncategorized, user adoption, Work Management

One of the most interesting trends to unveil itself through this year’s #hrwins process has been the number of HR Technology companies that are now getting real traction for their solutions at companies with under 5,000 employees – or what is traditionally called the Small and Medium Business segment (SMB).  For the sake of this [...]

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2012 #hrwins HR Companies To Watch Vendor Report: RiseSmart

Posted on 10/17/2012 by in #hrwins, BPO, Branding, Company Culture, CRM, Employee Transition, Employer Brand, Enterprise 2.0, HR Tech, HRO, Human Capital, innovation, Mobile, Outplacement, social media, Talent Management, Uncategorized

  Employee Transition.  Outplacement.  Reductions In Force Support.  Whatever you call it, it’s the part of the Talent Lifecycle that we don’t like to dwell on, however it’s something that has been on the rise through good times and bad.  The US Bureau of Labor Statistics (BLS)reported that since 1996 the number of layoffs of [...]

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2012 #hrwins HR Companies To Watch Vendor Report: SmashFly

Posted on 10/15/2012 by in #hrwins, Analytics, Branding, CRM, Employee Engagement, Employer Brand, Enterprise 2.0, HR Tech, Human Capital, innovation, Mobile, Social Brand, social media, Talent Management, Talent Sourcing, Uncategorized

Recruitment is Branding. Recruitment is Marketing. Recruitment is Sales…. and so it goes. This is a conversation that has been evolving for over 20 years. Of course there are nuances to Recruitment that differentiate it from corporate branding, marketing, or sales, but at its core the analogy has stood up to the test of time. [...]

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2012 #hrwins HR Companies To Watch Vendor Report: iMomentous

Posted on 10/10/2012 by in #hrwins, Branding, Cloud Computing, Employee Engagement, Employee Referral Programs, Enterprise 2.0, HR Tech, Human Capital, innovation, Mobile, Performance Management, Social Brand, social media, Talent Management, Talent Sourcing, Uncategorized, user adoption

  Mobile.  It’s more than a trend.  When you look at the statistics on Mobile adoption and usage it’s staggering.  It looks like mobile is the future.  When you look globally, even more so. You’ve probably heard many of the stats about mobile becoming the computing platform of the future.  It gets summed up nicely [...]

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#hrwins 2012 HR Companies To Watch!

Posted on 10/05/2012 by in #hrwins, Analytics, Big Data, BPO, Branding, Cloud Computing, Collaboration, Consumerization, CRM, Differentation, Employee Engagement, Employee Referral Programs, Enterprise 2.0, Gamification, HR Tech, HRO, Human Capital, innovation, Mobile, Payroll, Performance Management, salesforce.com, Social Brand, social media, Talent Management, Talent Sourcing, Uncategorized, user adoption, Work Management

The results of the 2012 #hrwins program are in.   The first ever complete look at truly innovative HR Technology products across all categories. The program spanned 9 months, and consisted of comprehensive HR Technology briefings, where more than 120 vendors were evaluated on their solution’s innovation, the value their technology delivers to the Human [...]

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For Some HR Tech Vendors #hrtechconf Is Already A Measurable Success

Posted on 10/01/2012 by in #hrwins, Big Data, Bill Kutik, Branding, Collaboration, CRM, Differentation, Enterprise 2.0, HR Tech, Human Capital, innovation, Mobile, social media, trade shows

Gone are the days where trade show results can only be measured in hindsight.  Social Media and other Marketing & Sales technologies have changed all of that. If your idea of pre-show #hrtechconf marketing is flooding email and twitter with “come meet us at  Booth #XXX to see the new, win a new, get a [...]

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