Tag Archives: demand generation

InfluenceHR: No One Knows Secrets Better Than The Starr Conspiracy

Posted on 04/18/2013 by in HR Tech, Human Capital, influencehr, innovation, Marketing, marketing strategy, Uncategorized

When we say that InfluenceHR is going to spend one day unveiling the secrets of HCM marketing, we know you’re expecting actionable advice that can reshape your strategy. The Starr Conspiracy is making those secrets yours for the taking. With more than 10 years of expertise in the HCM industry, The Starr Conspiracy is underwriting [...]

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ReTargeter and InfluenceHR Are Pushing Companies to Find the Right Audience

Posted on 04/02/2013 by in Branding, Differentation, Enterprise 2.0, HR Tech, Human Capital, influencehr, Marketing, marketing strategy

Companies have never had more opportunities to target the right audience than today. Marketing doesn’t have to be a shotgun approach, hoping your message hits someone who will listen. Instead, you can target with laser focus to market to the right people. That’s what ReTargeter helps people do. I’m happy to say that ReTargeter, a [...]

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For Some HR Tech Vendors #hrtechconf Is Already A Measurable Success

Posted on 10/01/2012 by in #hrwins, Big Data, Bill Kutik, Branding, Collaboration, CRM, Differentation, Enterprise 2.0, HR Tech, Human Capital, innovation, Mobile, social media, trade shows

Gone are the days where trade show results can only be measured in hindsight.  Social Media and other Marketing & Sales technologies have changed all of that. If your idea of pre-show #hrtechconf marketing is flooding email and twitter with “come meet us at  Booth #XXX to see the new, win a new, get a [...]

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Measuring B2B Influence, The Challenges of Social Media ROI, and Other Fairy Tales…

Posted on 04/18/2012 by in Branding, Differentation, HR Tech, Human Capital, influence, Social Brand, social media

Over the last 24 months, a number of tools have crept up promising to measure your influence in social media.  These tools all take some core measurements (followers, retweets, mentions, etc.) across your social networks and then attempt to tell you how influential you are in social media.  Some go as far as to assign [...]

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