Tag Archives: demand generation

Just Because They Downloaded Your Infographic Doesn’t Mean They Want To Buy Your Product

Content Marketing Works. An effective Content Marketing Strategy, implemented well, delivers more quality leads, higher conversion rates, and better (lower) blended cost-per-lead than traditional means. I see the metrics with every customer I work with, every Marketing Exec that I talk to at InfluenceHR, and with every vendor that gives me a briefing. Before Marketing […]

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Content Selling Arrives in B2B HR Technology

I’ve been involved in some very successful Marketing and Sales efforts (read Revenue) for B2B HR Technology in both the SMB and Enterprise segments.  In every one of those successes we believed that marketing and sales needed to be looked at as one thing.  More like a continuum and less like two processes.  In today’s […]

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Lead and Demand Generation For HR Technology

It’s the time of year where the rubber hits the road when it comes to your business plan.  Budget and planning time.  Marketing and Sales planning isn’t just about an expense budget.  It’s about planning what it will take to hit your revenue goals.  At some point the conversation inevitably leads to lead/demand generation. Demand […]

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Can HR Tech Vendors Bring Brand and Demand Efforts Together? Steve Smith Will Discuss How at InfluenceHR

There are two reasons why Steve Smith, Partner at The Starr Conspiracy, is going to talk about content marketing at InfluenceHR in New York City on October 28: 1) Because after the inaugural InfluenceHR in San Francisco many of you asked to hear more about content marketing. What’s working, what to avoid, and what, if […]

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InfluenceHR New York: One Day to Transform Your Marketing Strategy

InfluenceHR is taking on New York. With the success of our event in May, we wanted to continue the conversation. InfluenceHR New York is going to be about getting into the grit. Marketing requires a collision between street smarts and business savvy, and what better place to dive into transformational strategies than the birthplace of […]

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InfluenceHR: No One Knows Secrets Better Than The Starr Conspiracy

When we say that InfluenceHR is going to spend one day unveiling the secrets of HCM marketing, we know you’re expecting actionable advice that can reshape your strategy. The Starr Conspiracy is making those secrets yours for the taking. With more than 10 years of expertise in the HCM industry, The Starr Conspiracy is underwriting […]

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ReTargeter and InfluenceHR Are Pushing Companies to Find the Right Audience

Companies have never had more opportunities to target the right audience than today. Marketing doesn’t have to be a shotgun approach, hoping your message hits someone who will listen. Instead, you can target with laser focus to market to the right people. That’s what ReTargeter helps people do. I’m happy to say that ReTargeter, a […]

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For Some HR Tech Vendors #hrtechconf Is Already A Measurable Success

Gone are the days where trade show results can only be measured in hindsight.  Social Media and other Marketing & Sales technologies have changed all of that. If your idea of pre-show #hrtechconf marketing is flooding email and twitter with “come meet us at  Booth #XXX to see the new, win a new, get a […]

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Measuring B2B Influence, The Challenges of Social Media ROI, and Other Fairy Tales…

Over the last 24 months, a number of tools have crept up promising to measure your influence in social media.  These tools all take some core measurements (followers, retweets, mentions, etc.) across your social networks and then attempt to tell you how influential you are in social media.  Some go as far as to assign […]

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