Tag Archives: HR Tech Conference and Exposition 2011

HR Tech – Great Show – Great Noise

Posted on 10/07/2011 by in Branding, Differentation, HR Tech, Human Capital, Social Brand, trade shows

HR Tech is over.  Most of us have traveled back to our homes and offices.  Like every other consultant/analyst/blogger attending the show, I bring you my HR Tech debrief.  Mine is written from the Vendor Marketing/Sales/Messaging perspective.  You’re not going to get product analysis here… HR Tech lived up to it’s reputation as the premier [...]

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For HR Vendors: Differentiation Still A Struggle

Posted on 09/30/2011 by in Branding, CRM, Differentation, Human Capital, Social Brand, trade shows

HR Tech starts Monday.  Safe travels and good luck!   Quick post today… Hey, I need to squeeze some time in with the kids, and be ready for the show, too! So, I’ve been drilling down into the content that we’ve indexed around the show.  We’ve basically indexed all of the social media that could [...]

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HR Vendors Failing at Social Media

Posted on 09/29/2011 by in Branding, Differentation, Human Capital, Social Brand, trade shows, Work Management

Five days (3 business days) until HR Tech kicks off.  You’re mailing it in at this point, right? For a group that makes their money convincing everyone that social media is fixing everything from recruiting to employee communications, they sure aren’t taking their own medicine. If you’ve been following along, you know that I’ve been [...]

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Guess Who’s Buzzing About HRTech?

Posted on 09/27/2011 by in Branding, Differentation, Human Capital, Social Brand, trade shows, Work Management

Six days (4 business days) until HR Tech kicks off.  Ready yet?  On auto-pilot? I’m indexing all of the buzz about HRTech.  Literally.  ALL OF THE BUZZ on the internet about HRTech.  I’ve been doing it since the end of August. The technology infrastructure we put in place allows me to look at all of [...]

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Update: If Work Management is the Next Hot Trend, There Might Be A New Sheriff In Town

Posted on 09/22/2011 by in CRM, Differentation, Human Capital, trade shows, Work Management

Seven days (5 business days) until HR Tech kicks off.  How did that happen? Since I originally posted this, two interesting things have happened.  The morning after I published Workday blogged that they intend to release an app built on salesforce.com’s platform.  (see the blog post here)  The bulk of the post is about their [...]

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Demand Generation is so 2000

Posted on 09/21/2011 by in Branding, Differentation, Social Brand

Thirteen days (8 business days) until HR Tech kicks off. A quick post today.  I’m developing some deeper posts for the rest of the week. I’m just going to say this:  DEMAND/LEAD GENERATION IS SO 2000. Direct marketing, SEO, CPC/PPC, Email Marketing, PR, Inside Sales, Telemarketing, etc., etc., etc. >>> These things all have their [...]

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Just in time for HRTech – Sales & Marketing Hot Sauce – Put that @*it on EVERYTHING

Posted on 09/20/2011 by in Branding, Differentation, Social Brand, trade shows, Uncategorized

Fourteen days (nine business days) until HR Tech kicks off. Almost every vendor I meet throughout the year asks me to tell them which shows they should go to.  They generally want to know which trade shows generate the most leads, have the more relevant buyers in attendance, and deliver the best ROI on their [...]

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HCM Vendors: What are you testing at HR Tech?

Posted on 09/19/2011 by in Branding, Differentation, Social Brand, trade shows

The HR Tech Conference and Exposition starts in 15 calendar days.  If you’re a tech or service vendor of any size in this Human Capital Management Market, it’s one of the show’s on the “must” list. There are a few things happening because of this: We’ll see a lot of vendor announcements in the next [...]

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Measure Your HR Tech Buzz

Posted on 09/16/2011 by in Branding, Differentation, Social Brand, Uncategorized

Here’s an interesting opportunity for qualified HCM Service and Tech Vendors.  You’re trying to build “BUZZ” leading into the HR Technology Conference and Exposition in Las Vegas next month.  You’ve already started, RIGHT? Give your Social Brand Track a free test drive.  All it takes is about 15 to 30 minute phone conversation with us. [...]

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