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Measuring B2B Influence, The Challenges of Social Media ROI, and Other Fairy Tales…

Over the last 24 months, a number of tools have crept up promising to measure your influence in social media. ┬áThese tools all take some core measurements (followers, retweets, mentions, etc.) across your social networks and then attempt to tell you how influential you are in social media. ┬áSome go as far as to assign […]

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