Tag Archives: sales

InfluenceHR: We’re Going To Continue This Conversation

Posted on 05/16/2013 by in Branding, HR Tech, Human Capital, influence, influencehr, innovation, Marketing, marketing strategy, Uncategorized

  On Monday, May 13 just over 100 Executives from the HR Service and Technology space got together in San Francisco for the inaugural InfluenceHR Symposium. I created the event based on continued questions from many of the Executives that ended up being in the room.  They were asking for access to real actionable content [...]

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Gild’s Sheeroy Desai Brings Secrets to Startup Success to InfluenceHR

Posted on 04/23/2013 by in HR Tech, Human Capital, influencehr, innovation, Marketing, marketing strategy, Talent Sourcing, Uncategorized

Startups can make a big name for themselves if they have the right product, the right strategy, and the right people. Just look at Gild, an innovative recruiting technology provider that helps match companies with in-demand tech talent. Co-founder and CEO Sheeroy Desai will be speaking at InfluenceHR on May 13, providing a behind-the-scenes look [...]

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ReTargeter and InfluenceHR Are Pushing Companies to Find the Right Audience

Posted on 04/02/2013 by in Branding, Differentation, Enterprise 2.0, HR Tech, Human Capital, influencehr, Marketing, marketing strategy

Companies have never had more opportunities to target the right audience than today. Marketing doesn’t have to be a shotgun approach, hoping your message hits someone who will listen. Instead, you can target with laser focus to market to the right people. That’s what ReTargeter helps people do. I’m happy to say that ReTargeter, a [...]

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Introducing InfluenceHR: One Day to Transform Your Marketing Strategy

Posted on 01/31/2013 by in Differentation, influencehr, innovation, Marketing, marketing strategy

I’m really excited to announce something we’ve been working on for months.  Last fall numerous Executives at vendors started asking me if there was a place where they could learn about marketing strategies and tactics that were working and that were specific to HCM.  What trends were going to impact HCM Marketing in the near [...]

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One of These Things Is Not Like The Others, But They All Look The Same

Posted on 11/09/2012 by in #hrwins, Branding, Differentation, HR Tech, Human Capital, Uncategorized

As I went through the #hrwins process this year, looking at more than 120 HR Tech Vendors, the lack of differentiation within and even across segments was incredible to me.   It’s still a huge challenge in our space.  Vendors need to get better at differentiation, but what the market needs is HONEST DIFFERENTIATION.  Let me [...]

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2012 #hrwins HR Companies To Watch Vendor Report: SmashFly

Posted on 10/15/2012 by in #hrwins, Analytics, Branding, CRM, Employee Engagement, Employer Brand, Enterprise 2.0, HR Tech, Human Capital, innovation, Mobile, Social Brand, social media, Talent Management, Talent Sourcing, Uncategorized

Recruitment is Branding. Recruitment is Marketing. Recruitment is Sales…. and so it goes. This is a conversation that has been evolving for over 20 years. Of course there are nuances to Recruitment that differentiate it from corporate branding, marketing, or sales, but at its core the analogy has stood up to the test of time. [...]

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For Some HR Tech Vendors #hrtechconf Is Already A Measurable Success

Posted on 10/01/2012 by in #hrwins, Big Data, Bill Kutik, Branding, Collaboration, CRM, Differentation, Enterprise 2.0, HR Tech, Human Capital, innovation, Mobile, social media, trade shows

Gone are the days where trade show results can only be measured in hindsight.  Social Media and other Marketing & Sales technologies have changed all of that. If your idea of pre-show #hrtechconf marketing is flooding email and twitter with “come meet us at  Booth #XXX to see the new, win a new, get a [...]

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Measuring B2B Influence, The Challenges of Social Media ROI, and Other Fairy Tales…

Posted on 04/18/2012 by in Branding, Differentation, HR Tech, Human Capital, influence, Social Brand, social media

Over the last 24 months, a number of tools have crept up promising to measure your influence in social media.  These tools all take some core measurements (followers, retweets, mentions, etc.) across your social networks and then attempt to tell you how influential you are in social media.  Some go as far as to assign [...]

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Salesforce.com Rattles Its Saber in the HCM Market

Posted on 12/15/2011 by in Branding, Collaboration, CRM, Differentation, Employee Engagement, Enterprise 2.0, HR Tech, Human Capital, salesforce.com, successforce, Uncategorized, Work Management

On September 22 I called your attention to what seemed like an obvious move for Salesforce.com in this post Today, salesforce.com (SFDC) announced it’s intent to acquire Rypple.  Rypple is a small Ontario, Canada based performance management vendor.  This is SFDC’s first formal move in the Human Capital Management (HCM) space.  But, in my opinion, [...]

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HR Tech – Great Show – Great Noise

Posted on 10/07/2011 by in Branding, Differentation, HR Tech, Human Capital, Social Brand, trade shows

HR Tech is over.  Most of us have traveled back to our homes and offices.  Like every other consultant/analyst/blogger attending the show, I bring you my HR Tech debrief.  Mine is written from the Vendor Marketing/Sales/Messaging perspective.  You’re not going to get product analysis here… HR Tech lived up to it’s reputation as the premier [...]

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