Tag Archives: social brand

InfluenceHR NY Sessions Take Agile Marketing to a New Level

One of my favorite things to share is when we’ve got new additions to our agenda. InfluenceHR New York is bringing actionable insight from today’s leading companies and bringing it front and center. Take a look at, JUST SOME OF, the panelists and speakers who are going to share the expertise they bring to work […]

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Mike Volpe Is a Keynote Speaker Ready to Take On New York

Great marketing happens when fresh ideas collide with effective processes. Yep, I said processes. No one knows this better than our InfluenceHR New York keynote speaker Mike Volpe, Chief Marketing Officer for HubSpot. When we were trying to come up with a keynote that would take actionable insight to the next level, Mike was naturally […]

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InfluenceHR New York: One Day to Transform Your Marketing Strategy

InfluenceHR is taking on New York. With the success of our event in May, we wanted to continue the conversation. InfluenceHR New York is going to be about getting into the grit. Marketing requires a collision between street smarts and business savvy, and what better place to dive into transformational strategies than the birthplace of […]

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2012 #hrwins HR Companies To Watch Vendor Report: RiseSmart

  Employee Transition.  Outplacement.  Reductions In Force Support.  Whatever you call it, it’s the part of the Talent Lifecycle that we don’t like to dwell on, however it’s something that has been on the rise through good times and bad.  The US Bureau of Labor Statistics (BLS)reported that since 1996 the number of layoffs of […]

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2012 #hrwins HR Companies To Watch Vendor Report: SmashFly

Recruitment is Branding. Recruitment is Marketing. Recruitment is Sales…. and so it goes. This is a conversation that has been evolving for over 20 years. Of course there are nuances to Recruitment that differentiate it from corporate branding, marketing, or sales, but at its core the analogy has stood up to the test of time. […]

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2012 #hrwins HR Companies To Watch Vendor Report: thegoodjobs.com

Culture.  The HR Technology market is filled with vendors attempting to quantify it for Employers via cumbersome survey instruments.  Once quantified, the idea is that it can then be leveraged to match employees that fit best, and the result is an employee will be more engaged, more productive, and stay with you longer. No one […]

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#hrwins – Trend Report: The Match Game. Fit, Engagement, and Culture

We’re well on our way to completing more than 120 briefings as a part of #hrwins.  This Trend Report is focused on the innovation and focus we’re seeing in, what we’ll call, the broad HR Technology category of “matching”. Human Resources spends a considerable amount of time attempting to make matches via a variety of data […]

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Measuring B2B Influence, The Challenges of Social Media ROI, and Other Fairy Tales…

Over the last 24 months, a number of tools have crept up promising to measure your influence in social media.  These tools all take some core measurements (followers, retweets, mentions, etc.) across your social networks and then attempt to tell you how influential you are in social media.  Some go as far as to assign […]

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HR Tech – Great Show – Great Noise

HR Tech is over.  Most of us have traveled back to our homes and offices.  Like every other consultant/analyst/blogger attending the show, I bring you my HR Tech debrief.  Mine is written from the Vendor Marketing/Sales/Messaging perspective.  You’re not going to get product analysis here… HR Tech lived up to it’s reputation as the premier […]

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HR Vendors Failing at Social Media

Five days (3 business days) until HR Tech kicks off.  You’re mailing it in at this point, right? For a group that makes their money convincing everyone that social media is fixing everything from recruiting to employee communications, they sure aren’t taking their own medicine. If you’ve been following along, you know that I’ve been […]

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